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A field guide to the mental models that shape modern marketing.
23 frameworks, ready to use.
Porter. Ries and Trout. Binet and Field. The thinking that shaped the discipline, organized into one reference.
Built for practitioners.
The models that actually get used in strategy meetings, client workshops, and positioning conversations. Not a textbook. A reference.
Buy once, keep forever.
Instant PDF download. Free updates as new frameworks are added. Edition One is just the beginning.
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Marketing with Influence

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